Create can packaging for a conceptual drink brand. The conceptualized brand is OH HONEY, an iced sweet tea drink company. The packaging should stand out on a store shelf and be representative of the flavour.
The final design embraces the can itself as it plays off of the raw aluminum. It establishes a strong association to bees and honey through the use of straight lines and black and yellow primary colour palette. The colours are strong and powerful, but are balanced with the introduction of white space from the raw aluminum of the can. The hive shaped space lets the logo breathe and maintain focus among the eye-catching stripes.↑