Project
Brief

Farm Dog Treat Co. is an upcoming start up business focused on providing healthy and delicious dog treats. The owners developed their concept around their beloved chocolate Labrador Retriever Izzie, the company’s mascot. With a passion for farm life and gardening, Farm Dog Treat Co. looks to bring organic treats that promote good health and don’t compromise on flavour. They therefore required a logo to establish their new brand as both fun-loving and health conscious to reflect their life on the farm with Izzie.

Work

  • Logo Design
  • Graphic Design
  • Branding / Visual Identity

Year

2022

Project Brief

Farm Dog Treat Co. is an upcoming start up business focused on providing healthy and delicious dog treats. The owners developed their concept around their beloved chocolate Labrador Retriever Izzie, the company’s mascot. With a passion for farm life and gardening, Farm Dog Treat Co. looks to bring organic treats that promote good health and don’t compromise on flavour. They therefore required a logo to establish their new brand as both fun-loving and health conscious to reflect their life on the farm with Izzie.

Work

  • Logo Design
  • Graphic Design
  • Branding / Visual Identity

Year

2022

two cardstock bags with a colour and black outline version of the Farm Dog Treat Co. logo
Farm Dog Treat Co. business card mock ups for Linda Daily, president with conceptual phone number and email
Farm Dog Treat Co. logo on top of photograph of a dog in a farm field

Project
Outcome

The final logo blends the concepts of farm life and healthy living with mascot Izzie at the forefront. The initial concept stemmed from the classic image of a dog holding a bone. Switched with a carrot, it implies a health-conscious perspective with a nod to farming and organic ingredients. The orange and green provide eye-catching contrast against the brown dog. The typography brings a rustic aesthetic with chunky rounded serifs. Next steps will include packaging that will build off of this logo’s versatile foundation for Farm Dog Treat Co. to continue building their business.

 

On another note… I’d love to hear from you!

Project Outcome

The final logo blends the concepts of farm life and healthy living with mascot Izzie at the forefront. The initial concept stemmed from the classic image of a dog holding a bone. Switched with a carrot, it implies a health-conscious perspective with a nod to farming and organic ingredients. The orange and green provide eye-catching contrast against the brown dog. The typography brings a rustic aesthetic with chunky rounded serifs. Next steps will include packaging that will build off of this logo’s versatile foundation for Farm Dog Treat Co. to continue building their business.

 

On another note… I’d love to hear from you!