Farm Dog Treat Co. is an upcoming start up business focused on providing healthy and delicious dog treats. The owners developed their concept around their beloved chocolate Labrador Retriever Izzie, the company’s mascot. With a passion for farm life and gardening, Farm Dog Treat Co. looks to bring organic treats that promote good health and don’t compromise on flavour. They therefore required a logo to establish their new brand as both fun-loving and health conscious to reflect their life on the farm with Izzie.
Project
Brief
Work
- Logo Design
- Graphic Design
- Branding / Visual Identity
Year
2022
Project Brief
Farm Dog Treat Co. is an upcoming start up business focused on providing healthy and delicious dog treats. The owners developed their concept around their beloved chocolate Labrador Retriever Izzie, the company’s mascot. With a passion for farm life and gardening, Farm Dog Treat Co. looks to bring organic treats that promote good health and don’t compromise on flavour. They therefore required a logo to establish their new brand as both fun-loving and health conscious to reflect their life on the farm with Izzie.
Work
- Logo Design
- Graphic Design
- Branding / Visual Identity
Year
2022
Project
Outcome
The final logo blends the concepts of farm life and healthy living with mascot Izzie at the forefront. The initial concept stemmed from the classic image of a dog holding a bone. Switched with a carrot, it implies a health-conscious perspective with a nod to farming and organic ingredients. The orange and green provide eye-catching contrast against the brown dog. The typography brings a rustic aesthetic with chunky rounded serifs. Next steps will include packaging that will build off of this logo’s versatile foundation for Farm Dog Treat Co. to continue building their business.
On another note… I’d love to hear from you!
Project Outcome
The final logo blends the concepts of farm life and healthy living with mascot Izzie at the forefront. The initial concept stemmed from the classic image of a dog holding a bone. Switched with a carrot, it implies a health-conscious perspective with a nod to farming and organic ingredients. The orange and green provide eye-catching contrast against the brown dog. The typography brings a rustic aesthetic with chunky rounded serifs. Next steps will include packaging that will build off of this logo’s versatile foundation for Farm Dog Treat Co. to continue building their business.
On another note… I’d love to hear from you!