Homegrown is a conceptual heirloom seed company in need of a catalogue to display their 2020 product line. The catalogue must be user friendly, prioritizing readability and legibility for easy customer use. Though the focus should be on the products themselves and the ease of learning and ordering, the layout must not sacrifice any design appeal and should still deliver an aesthetically exciting composition.
Project
Brief
Work
Logo Design
Branding / Visual Identity
Graphic Design
Layout
Typesetting
Illustrations
Year
2020
Project
Outcome
A clean and spacious layout set the precedent for a user friendly layout design. Strategic alignment leads the consumer’s eye through the products fluidly for product understanding and engagement. Strong illustrations and bold colours create a foundational support for this design, creating an attractive overall composition.
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