OH HONEY is a conceptual drink company in need of a logo and packaging for their new sweet tea. As a new company, the packaging needs to ensure the new product would stand out on store shelves in an exciting and sensible way that will grip the viewer with a design as bold as the flavour of the sweet tea itself.
Project
Brief
Work
- Graphic Design
- Logo Design
- Packaging
- Branding / Visual Identity
Year
2021
Project Brief
OH HONEY is a conceptual drink company in need of a logo and packaging for their new sweet tea. As a new company, the packaging needs to ensure the new product would stand out on store shelves in an exciting and sensible way that will grip the viewer with a design as bold as the flavour of the sweet tea itself.
Work
- Logo Design
- Graphic Design
- Packaging
- Branding / Visual Identity
Year
2021
Project
Outcome
The final design embraces the can itself as it plays off of the raw aluminum. It establishes a strong association to bees and honey through the use of straight lines and a primary colour palette of black and yellow. The colours are strong and powerful, but are balanced with the introduction of white space from the raw aluminum of the can. The hive shaped space lets the logo breathe and maintain focus among the eye-catching stripes.
On another note… I’d love to hear from you!
Project Outcome
The final design embraces the can itself as it plays off of the raw aluminum. It establishes a strong association to bees and honey through the use of straight lines and a primary colour palette of black and yellow. The colours are strong and powerful, but are balanced with the introduction of white space from the raw aluminum of the can. The hive shaped space lets the logo breathe and maintain focus among the eye-catching stripes.
On another note… I’d love to hear from you!