Project
Brief

Power House is a conceptual gym that required a fitness manual for new clients to use throughout their exercise sessions. Including informational charts, figures, routines, data collection, and more, this manual needed to encourage users to consistently flow through the multitude of material. The aesthetic should match Power House’s identity itself with an overall boldly rugged quality.

Work

  • Graphic Design
  • Logo Design
  • Branding / Visual Identity
  • Layout
  • Typesetting

Year

2021

Project Brief

Power House is a conceptual gym that required a fitness manual for new clients to use throughout their exercise sessions. Including informational charts, figures, routines, data collection, and more, this manual needed to encourage users to consistently flow through the multitude of material. The aesthetic should match Power House’s identity itself with an overall boldly rugged quality.

Work

  • Logo Design
  • Graphic Design
  • Branding / Visual Identity
  • Layout
  • Typesetting

Year

2021

Open magazine spread of Power House fitness manual with a second closed manual on top
Open magazine spread of Power House fitness manual
several open magazine mock ups of Power House fitness manual with red overlay gradient
open magazine mock up of Power House fitness manual

Project
Outcome

The usability of content was prioritized through clean and consistent layouts and alignment. The dramatic red and black are contrasted with white and greyscale imagery. It’s a bold palette that evokes the qualities of strength and toughness within Power House’s brand identity. Additional design elements of grunge textures, colour blocking, and dynamic typography continue these characteristics and create opportunities for persistent yet versatile layout designs.

 

On another note… I’d love to hear from you!

Project Outcome

The usability of content was prioritized through clean and consistent layouts and alignment. The dramatic red and black are contrasted with white and greyscale imagery. It’s a bold palette that evokes the qualities of strength and toughness within Power House’s brand identity. Additional design elements of grunge textures, colour blocking, and dynamic typography continue these characteristics and create opportunities for persistent yet versatile layout designs.

 

On another note… I’d love to hear from you!