Power House is a conceptual gym that required a fitness manual for new clients to use throughout their exercise sessions. Including informational charts, figures, routines, data collection, and more, this manual needed to encourage users to consistently flow through the multitude of material. The aesthetic should match Power House’s identity itself with an overall boldly rugged quality.
Project
Brief
Work
- Graphic Design
- Logo Design
- Branding / Visual Identity
- Layout
- Typesetting
Year
2021
Project Brief
Power House is a conceptual gym that required a fitness manual for new clients to use throughout their exercise sessions. Including informational charts, figures, routines, data collection, and more, this manual needed to encourage users to consistently flow through the multitude of material. The aesthetic should match Power House’s identity itself with an overall boldly rugged quality.
Work
- Logo Design
- Graphic Design
- Branding / Visual Identity
- Layout
- Typesetting
Year
2021
Project
Outcome
The usability of content was prioritized through clean and consistent layouts and alignment. The dramatic red and black are contrasted with white and greyscale imagery. It’s a bold palette that evokes the qualities of strength and toughness within Power House’s brand identity. Additional design elements of grunge textures, colour blocking, and dynamic typography continue these characteristics and create opportunities for persistent yet versatile layout designs.
On another note… I’d love to hear from you!
Project Outcome
The usability of content was prioritized through clean and consistent layouts and alignment. The dramatic red and black are contrasted with white and greyscale imagery. It’s a bold palette that evokes the qualities of strength and toughness within Power House’s brand identity. Additional design elements of grunge textures, colour blocking, and dynamic typography continue these characteristics and create opportunities for persistent yet versatile layout designs.
On another note… I’d love to hear from you!