Project
Brief

Toronto Hamburger is a conceptual restaurant located in downtown Toronto that aims to elevate the typical fast-food experience. The restaurant wants to include the city of Toronto into their brand identity. Being a locally owned business, they wish to show their Toronto pride upfront. Additionally, their target consumers of fellow proud Torontonians relate and respond to Toronto as an entity itself.

Work

  • Graphic Design
  • Logo Design
  • Branding / Visual Identity

Year

2021

Project Brief

Toronto Hamburger is a conceptual restaurant located in downtown Toronto that aims to elevate the typical fast-food experience. The restaurant wants to include the city of Toronto into their brand identity. Being a locally owned business, they wish to show their Toronto pride upfront. Additionally, their target consumers of fellow proud Torontonians relate and respond to Toronto as an entity itself.

Work

  • Logo Design
  • Graphic Design
  • Branding / Visual Identity

Year

2021

mockup of Toronto Hamburger food packaging with take out bag, fries, hamburger, and soda
Toronto Hamburger mockup of logo on white table sign
Toronto Hamburger logo mockup on store front sign

Project
Outcome

The final design is fun and approachable. The colour palette is engaging to food consumers with the bright use of orange and made sophisticated with the addition of navy blue. The iconic Toronto skyline establishes the brand’s strong connection to the city. The hamburger bun surrounding the city creates an affectionate relationship between the the restaurant and the city; between Toronto Hamburger and its patrons.

 

On another note… I’d love to hear from you!

Project Outcome

The final design is fun and approachable. The colour palette is engaging to food consumers with the bright use of orange and made sophisticated with the addition of navy blue. The iconic Toronto skyline establishes the brand’s strong connection to the city. The hamburger bun surrounding the city creates an affectionate relationship between the the restaurant and the city; between Toronto Hamburger and its patrons.

 

On another note… I’d love to hear from you!