Toronto Hamburger is a conceptual restaurant located in downtown Toronto that aims to elevate the typical fast-food experience. The restaurant wants to include the city of Toronto into their brand identity. Being a locally owned business, they wish to show their Toronto pride upfront. Additionally, their target consumers of fellow proud Torontonians relate and respond to Toronto as an entity itself.
Project
Brief
Work
- Graphic Design
- Logo Design
- Branding / Visual Identity
Year
2021
Project Brief
Toronto Hamburger is a conceptual restaurant located in downtown Toronto that aims to elevate the typical fast-food experience. The restaurant wants to include the city of Toronto into their brand identity. Being a locally owned business, they wish to show their Toronto pride upfront. Additionally, their target consumers of fellow proud Torontonians relate and respond to Toronto as an entity itself.
Work
- Logo Design
- Graphic Design
- Branding / Visual Identity
Year
2021
Project
Outcome
The final design is fun and approachable. The colour palette is engaging to food consumers with the bright use of orange and made sophisticated with the addition of navy blue. The iconic Toronto skyline establishes the brand’s strong connection to the city. The hamburger bun surrounding the city creates an affectionate relationship between the the restaurant and the city; between Toronto Hamburger and its patrons.
On another note… I’d love to hear from you!
Project Outcome
The final design is fun and approachable. The colour palette is engaging to food consumers with the bright use of orange and made sophisticated with the addition of navy blue. The iconic Toronto skyline establishes the brand’s strong connection to the city. The hamburger bun surrounding the city creates an affectionate relationship between the the restaurant and the city; between Toronto Hamburger and its patrons.
On another note… I’d love to hear from you!