With over six years of experience turning ideas into clear, engaging visual communication, my work sits between design, marketing, and problem-solving. I develop brands, build campaigns, create useful tools and resources, and figure out how information can be beautifully accessible.

I’m particularly interested in the balance between how something looks and how it works. Yes, good design is about visual hierarchy and the right typeface, but connecting the viewer with something meaningful is what allows design to make a real difference in marketing. I’m always thinking about the bigger picture to see what needs to be said and who needs to understand it. I’m also drawn to the collaborative side of creative work, whether that means sharing knowledge, leading others, or helping teams build the confidence to put good design into practice.

Alongside a curious mind and a healthy sense of humour, my work is influenced by a degree in History and early work as a tutor, editor, and photo researcher. These experiences gave me a foundation in research, critical thinking, and writing, and taught me to be resourceful, ask the right questions, and look at a situation from all angles.

For me, my passion is the whole process: figure out what needs to happen, find the right idea, and make it work.