Following a recent name change, Precedent Land Company needed to build brand awareness and strengthen its presence on LinkedIn. I developed two advertising campaigns to support these goals: one focused on increasing overall brand recognition, with a second set tailored specifically to the Ontario market, and another designed to showcase the company’s culture and encourage prospective talent to join the team.
From campaign concepts and creative direction to design and copywriting, I led the development of the ads from idea to execution, creating cohesive, purpose-driven creative that supported both brand awareness and recruitment.
