Canfield Regenerative Farm

Canfield Regenerative Farm required a refreshed brand identity to reflect its growing focus on regenerative farming practices and providing organic food to the local community. The new identity was designed to capture the farm’s light-hearted, positive, and genuine character, while emphasizing its connection to land, process, and community. The final logo features a hand-drawn plant emerging from the soil, referencing the full cycle of growth—from nutrient-rich earth to harvest. This more rustic, organic illustration is paired with a refined wordmark, creating a balance between an approachable, grounded aesthetic and a sense of quality and care.