Residential Homebuilder Empire Communities’ regularly releases Community Guides to new homebuyers within their developments in both Canada and the United States. Each community has a distinct name and location, but adhere to Empire’s Community Guide brand guidelines, which were developed to ensure brand continuity and consistent high quality. These guides feature fun and interesting information about the community’s location at large, including town history, entertainment, and dining recommendations. Every layout created must be inviting and clear, providing pertinent information in a beautiful and user-friendly way without feeling like a sales-pitch.
Project
Brief
Work
Branding / Visual Identity
Graphic Design
Illustration
Layout
Typesetting
Year
2023-2024
Project
Outcome
Clean layouts and engaging photography are at the forefront of these Community Guides. Information is presented in an organized and aligned manner for an overall sophisticated composition. Exciting and warm photography selection balances the layouts and introduces pops of colour. Additionally, custom-made maps and illustrations add an extra element of interactivity for the reader.
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