Professional chef turned spice connoisseur Christopher Mesmer, along with a handful of chef friends, looked to move beyond spices in their Mesmerize Spices company and created three delicious hot sauces. As new products, these sauces needed exciting branding and packaging to entice the eye of consumers. A bold and fun design was requested to bring a vibrant energy to this exciting product launch.
Project
Brief
Work
Packaging
Branding / Visual Identity
Graphic Design
Year
2022
Project
Outcome
A design as bold as the sauces they represent was achieved through bright colours, hand drawn vectors, and a prominent logo. This composition excites the eye and draws one in to learn more about the product. Focusing on the natural ingredients as a stylistic choice informs about the product while also creating an inviting pattern. The overall design envelops the main feature, the flame logo, which hugs the lively typography. The ‘spice bros’ were ecstatic with the outcome and successfully launched their new products confidently with this eye-popping branding.
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